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Cross-cultural communication barriers can impact international sales. One best practice is to invest in a glossary. A good glossary builds credibility and trust. Read More

With all the talk around here lately about social media's place in business, customer interactions and service recovery, and marketing strategies for growth, I've been thinking more about how the world of marketing and doing business has changed with the digital/social "revolution". Read More

LotusJump searches through thousands of online venues to identify opportunities where you can get a listing for your website; pick up editorially-earned backlinks; get blog and media coverage; network and/or share content on social media sites; and develop online PR and buzz for your brand. Read More

Bad news got you down? Jerry Kennedy discusses a sure-fire method for battling the "Bad News Blues". Be warned, though: the answer might surprise you! Read More