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It is easy to put more focus on the method of forecasting sales results rather than the putting the focus on the purpose of forecast which to drive activity, accountability and execution. Read More

SOLE-TRADERS and smaller businesses are the most vulnerable potential victims of the expected swine-flu pandemic. There's a lot of information about at the moment on how enterprises should prepare themselves to weather a global swine flu outbreak should the current situation worsen. Most of this is aimed at large organisations rather than the s Read More

There are three possible answers as to whether you got a return on the time and/or money you have spent on your marketing activities:(a) Yes,(b) No,(c) Don't know. If you answered (c) then you may never know what is working and producing results for your brand. Read More

A new report by Inside Facebook discusses some best practices for retailers hoping to set up shop on the popular social networking site. Some of the recommendations include letting users shop from within Facebook, including even the ability to share product information with friends. Another suggestion is to have contests, giveaways and sweepstake Read More

One of the most important keys to getting good placement in search engines is to get other websites to link to your site. Some of the techniques being used by online marketers and unscrupulous link-building "businesses" will build nothing but animosity for your business. Whether you do your own link-building, have one of your employees do it, or Read More

What is it about your use of Twitter, or blogging, or Facebook, or video, or any other combination of social media tools and tactics ,that you believe makes them actually work for your small business? What does not work? How do you manage your time around all this? Here are some answers to these questions. Read More

Selling in the summer is not only easy but fun, people are more relaxed, open and willing to talk. This offers a great opportunity to set things up for after Labour Day now, rather than waiting like others may. Read More

Does your job search plan include using Social Media? If not, you should take a closer look. Linkedin, Facebook, Twitter and Myspace are great for socializing but can be a very powerful tool for your job search. Read More

From handing out and collecting business cards to making followup calls and ongoing relationship building, this post talks about small business marketing the old fashioned way. But what is perhaps more interesting is the degree to which everything described has a counterpart in what we call social media. Much reviled by those who say this kind of Read More

This Nationwide Networking panel talks about the importance of branding for small business. More important, however, is the discussion of what brand is--not simply a name or logo but the idea behind everything that goes in to your customer's experience. In some cases this can be an extension of personal brand and how you interact with a customer. Read More