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You run your own business. At some point, you want to cut some costs in order to streamline a little your cashflow. With a little bit of attention, you're able to cut 5000$ from your expenses. The real goal is to provide value through your business, not to measure your success by your economies. Read More

We all know the basic buzz words of social media, “Twitter Marketing, Facebook Strategy, Community Building”. The problem with these terms are they allude to an idea that once you build a strategy for these platforms, you'll be able to fully leverage social media. As much as people may disagree with me; I believe that before a company can fully us Read More

Another story on the small business credit crunch looks at how small businesses continue to have problems getting financing despite money from government stimulus and Small Business Administration backed loans. Though I'm a bigger fan of bootstrapped startup with less distance to break even, it's hard to understand how so much effort aimed at re Read More

This video from buildamovement.com looks at small business branding particularly for companies under five employees. Certainly, branding has long been an establish approach for big business and multinational corporations, but branding can also be an important issue for small growing businesses. Perhaps the most interesting point in the video is th Read More

Tesha McCord Poe, director of the De Anzal/SJSU Business Incubator in San Jose, CA, gets CPA tips for starting and running a small business from CPA, lecturer and teacher Dan Lutchansky. This video was shot as part of a television program back in 2007 but offers some very down to earth and useful information about starting business. Dan talks abou Read More

Erik Qualman's Social Media Revolution video raises questions with regards to international social media and how different countries will use social media in the future. As the social web brings us closer to each other, will there be a bigger cultural divide on social media in the future? I would love to hear your thoughts, questions and remark Read More

Social media is dozens of different platforms with different types of environments and atmospheres. Now add in the cultural differences in the social media platforms from different countries. Some social media platforms are more appealing to us than others. And others just do not feel right. Read More

For a real international sales advantage, you need to understand your international client at their own level, on their own terms and have an understanding that is deep enough to be meaningful. This means that you need to dig deep to understand the reasons behind any questions that pop up... and put your own cultural filters aside. Read More

Using WordPress has its many advantages from unlimited themes, plugins, and widgets to open source software and the incredible knowledge forums available on the Internet. Read More

If you've always wanted to know what would have happened had you followed a different AdWords bidding strategy, then Google has just the feature for you. Read More