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There are many benefits and disadvantages to both working from home and renting an office but both can be viable choices in the right situation. Use the criteria we've listed in today's post to decide which choice best suits your business. It is wise not to rush your decision by listening to others Read More

Have you ever wondered what would happen if your social media administrator left? It's scary to think about all the information they have access to. There are some simple steps you can take to protect your online reputation. Read More

The research. Your research on the franchises that you're looking into must include discussions about money. You need to find out not only how much franchisees are making-but if they're making what they thought they'd be making. Here's how. Read More

Valentine’s Day has come and gone. But don’t miss the opportunity for your store to celebrate the coming of St. Patrick’s Day on March 17. With a bit of luck (and some green shamrocks), you can have your store decked [...] Read More

In case it wasn’t immediately obvious, Brick Marketing is a huge proponent of B2B blogging. As a B2B business ourselves we go through the same challenges when it comes to content marketing as many of our B2B clients—what are we going to write about? Read More

Content marketing is proving to be an effective way to show your expertise, build trust, improve SEO and convert leads. But only if done correctly. Read More

In order to stay on the cutting edge of what it takes to make your new startup endeavor work, check out these five events for newbie startup entrepreneurs. Read More

Anyone that has a blog knows there are times that it is very difficult to come up with things to write about. Sometimes you just don’t have time to write, but need to create a post quickly. I am going to tell you how I use the free, non-business version of Evernote to keep blog posts flowing and th Read More

Here's a good "top-line diagram that can explain to anyone new or interested in the channel in layman's terms how the fundamentals of performance marketing work." Read More

How to strategically manage unanticipated aspects of your small business' online reputation, especially as it relates to social media-related disasters. Read More