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A Super Bowl promotion costs one business owner $600,000 in free furniture. Manufacturing surges, home prices rise, and Mark Zuckerberg offers lessons in entrepreneurship. Franchise expert Joel Libava looks at Applebee's social media flub. Read More

Challenging and providing insight is critical in engaging the customer, to incite change and to initiate new buying processes. But we can't stop there--we have to help the customer achieve the outcomes and results they dream of. This means guiding them through the buying and implementation process. Read More

A study of over 500 members of the D.C.-based National Association of Women Business Owners across the country in partnership with Web.com (parent company of Network Solutions and the company I work for) was released this week.
The survey asked women business owners their motivations for starting Read More

Consumers are conducting their own research to help them make purchasing decisions. Your content can help them make a decision about your business. Read More

Effective content marketing is sometimes perceived as requiring lots of time, creativity and resources, but that doesn’t need to be the case. The following list of content marketing ideas are easy to implement and will have an ROI. Read More

For a special treat this month, we get to spend an hour talking with Web.com’s Chief People Officer Roseann Duran and NAWBO’s president Diane L. Tomb! It’s such an incredible opportunity. We’ve never had two guest experts, not to mention how Read More

You've probably read the articles on the successful repositioning of Subway using Jared - which supposedly brought huge success to the business.

Bollocks!

This article breaks down Subways success and shows the 8 key ingredients required for any business (and it has nothing at all to do with J Read More

Here is a quick roundup of some of the latest happenings in the social media world.
Facebook
According to a study published by Pingdom on Tuesday, Facebook coul Read More

The world is changing. The prize for being #1 is getting bigger. Companies are either remarkable or invisible. But the little secret for winning is to define what you want to be #1 at! You get to define the unique space you want to dominate, have fun within, find your tribe. Read More

When the lights went out in the middle of Super Bowl 2013 I Tweeted: "There will be a lot of talk about this Super Bowl power outage tomorrow, including parallels b/w sports and business." And some really interesting articles/reflections were published... Read More