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Knowledge is power, which is why we were so excited to take a look at IBM Marketing Cloud’s 2016 Email Marketing Metrics Benchmark Study. Here are some of the key takeaways. Read More

The reigning theory in business has long been that “alpha” leaders make the best entrepreneurs. These are aggressive, results-driven achievers who assert control, and insist on a hierarchical organizational model. Yet I am seeing more and more success from “beta” startup cultures, like Zappos and A Read More

With over 1,65 billion monthly active users on its enormous site, Facebook stands tall as the single largest social networking site to ever emerge.

And the good news for Facebook fans is that the site is only going to continue to grow around the world, as countries like India, Pakistan, the UAE Read More

Many entrepreneurs, small business owners, and even big corporations regularly crowdsource logo design. But did you know you can leverage crowdsourcing for many other useful things? Read More

Smart branding means taking the trends, data and keywords and turning them into something that is uniquely yours, that speaks with your voice.

So if you didn’t start blogging just to make some money off AdSense traffic, this article will guide you to monetize your blog and grow your brand. Read More

Mentoring is important part of managing your business needs. Find good mentors for better achievements and results of the current team. Read More

Content marketing is entering a dangerous new phase.

It’s heading into a trough.

You could call it……the dip of disillusionment.

For many the promise hasn’t arrived and the returns haven’t materialized. And the marketing manager is not sure if they should even continue.

The idea at first Read More

Barry Truffle is the chief experience officer (CXO) for BeetleJuice, the new drink brand capitalizing on the huge post-war demand for insect-protein foodstuffs. Barry agreed to show me how much the industry has changed in the decade since he started out as a social media manager in 2016. Read More

Stop trying to be better than the competition and start figuring out how you can be better and different than your competition. Read More

Making use of social media has become an accepted part of any marketing campaign, but with so much information, and misinformation, out there, it can be confusing when it comes to figuring out exactly how to make it a part of your business marketing plan. Making plans based on false assumptions or Read More