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Yes, business process outsourcing is something that Coca-Cola does and spends millions on and something Vodafone uses IBM for to build its customer-related IT requirements, but it’s also for anyone and everyone.
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You can spend as much time as you like creating content, but it’s a massive waste of time if you aren’t promoting it. It’s not 1999. You can’t artificially game search engines to get huge visibility or spam newsletters to push your content out to thousands of people. You can’t even hope to get disc Read More

We are entering a pivotal time for social media marketing, particularly those who want to leverage content to play the online game. It’s crucial to come to the table with not only a strategy, but a darn good one. The opportunity is there, but it will require courage and hard work. Do you have what Read More

These days many are starting their own blogs but sad to say, a majority of them fail miserably in the initial stage itself. There are various reasons for this failure, but in this post, Erik is giving three vital clues, ingredients or steps to have a successful blog.

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Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Now customers seek out people who are willing and able to add valu Read More

Wondering how to supercharge your Facebook engagement? It's simple! Just follow these 11 principles to power your Facebook strategy and ignite page growth. Read More

Marketing is a continuous investment of time and resources to strengthen your business network. Here are five ideas to promote your business effectively. Read More

Content marketing vs traditional advertising is a cold war that's been brewing for years. We look at what the future holds for this age old battle. Read More

About a month ago, Instagram introduced Instagram Stories and now, instead of having to choose a few photos for posting, Stories allows you to post a bunch of photos throughout the day. The photos, however, disappear after 24 hours.
Does this sound familiar? That’s probably because Stories feature Read More

Have you been wondering how many hours should you put into your business?
Does working endless hours make you a hero or a failure? If there is one thing I learned from being an entrepreneur since 2003, it is about the time it takes to succeed in business. Recently I was on a vacation in Hungary a Read More