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Let’s start with what might sound like an obvious fact: the more engaged your audience, the more likely they are to eventually give you money.

Engagement is, of course, a fluid concept that..

"The one word to remember – when it comes to engagement and attention – is easy. This means your con Read More

As a business advisor, I have too often seen technical entrepreneurs get a product or service off the ground with ease, but then struggle mightily when their business reaches a couple of million in annual sales, or the employee count grows beyond a handful. It’s at this stage that the job changes f Read More

Many employees use buzzwords at work. While they may think using these phrases will make them seem smarter, it is actually the opposite.These phrases are often annoying and meaningless. Also, they may hurt your credibility at work. If you want to move up the career ladder, you should be careful abo Read More

While the ultimate goal is to build an unconditional love for your brand, a bit of promotional merchandise (swag), and a “wow” experience go far in accomplishing this goal.

The key to customer retention is fostering a climate of customer delight – a tribe of users who love your product Read More

If you want a large team of enterprise developers to collaborate effectively, you need to find a suitable place to host your code. Choosing a repository hosting service might not seem like a big deal. But the repo host you choose can have serious consequences for your developers’ productivity and a Read More

Want to be great at search engine optimization? Columnist John Lincoln believes that this requires more than just deep SEO knowledge -- it's about building good habits, too.

If you want to be a successful SEO, it’s a great idea to imitate your peers who are ranking sites and making their client Read More

New hyped up hot and trendy games is not a sustainable marketing strategy for Hotels. This is What Happens when Pokémon GO becomes a Hotel Distraction. Read More

There is a lot of talk about the Power of Positive Thinking. Which is all well and good, but we should spend a little time, thinking about the power of negative thinking. Read More

I’ve been blogging for longer than ten years. Ten years! And I haven’t quit. That’s a long time. I’m not trying ... Read More

Do you run an immortal business? If you answered “no,” or hesitated to be sure of your response, then you don’t think of your business as immortal. So when do you plan to shut it down? Most owners react viscerally to that question. They’ve invested too much to watch their companies become a memory. Read More