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This post describes Addwater's tour of the Zappos facilities and offices in Las Vegas. We discovered that not only do they take their customer service seriously, but their employee service too. At Zappos we met some of the cheeriest, hard-working employees who were passionate about their jobs. Here Read More

The first post in a series about SEO, this article discusses the sometimes not-so-obvious truth about SEO, such as: it takes time, and it is constantly debated. SEO is an art as much as it is a science, and it's important that small businesses who hire people to tackle their SEO know this! Read More

In the last few years, social media has taken off. If you aren’t using social media, some might look at you funny and ask why. Due to all of the success with social media, several people have created sites to help bloggers and niche communities by creating social booking sites. Since the creation o Read More

Customer Testimonials: Make it super easy for your customer to help you. Here’s a simple and effective way to solicit and secure great testimonials. Read More

In this post we describe how the new Facebook Pages layout isn't scary, but is actually beneficial to your small business. We give a few examples specific to small businesses on Facebook, and provide links to other great articles about the new layout. Read More

A great article I cam across- about the difference between engaging in social media and actually enabling the 1% of your "super influencers" to share your content and drive sales.

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So what are the biggest mistakes Companies make using social media? Here is my not so sweet sixteen... Read More

This post explores an interesting discovery the Addwater team made about a product called "Caviar Kid" - lunch kits aimed to "introduce younger palettes to the delicious, nutritional powerhouse caviar."

We first thought it was a ridiculous idea and a tough marketing task, but were proved wrong! Read More

Learn all about the location-based service Foursquare and how to use similar services to promote your business. Read More

From keyword optimization in website content to social media sites, these SEO tactics help get more website traffic and improve search engine page ranking.


Good search engine page ranking with relevant keywords is the key to getting more traffic for your website. More website traffic increases Read More