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General Motors is a huge company – so big, it's the third largest advertiser in the world (after AT&T and Proctor and Gamble). So when General Motors says Read More

There's an ongoing crisis in small business, and it looks like this: Not enough business = not enough money for marketing AND Not enough money for marketing Read More

To improve your open rates you need to be open to communicating with your affiliates. Getting feedback from publishers will allow you to understand what they want and engage with them more. This increased engagement should lead to more people opening your emails. You can then tailor your newsletter Read More

We all need to measure ROI we've listed 10 metrics for busy SMEs to monitor without adding hours to their workload or taking their eye off the ball . Read More

Are you having trouble increasing your sales and promoting your business? Well, there’s no need to worry. Read More

PR, scary stuff right? Something only a big brand needs? Something that sounds like it would cost a whole lot of money? Read More

If you are in the online marketing or search engine optimization business, you are probably aware that there are SEO practices which are considered unethical. Read More

Recently, I was faced with the uphill battle (or so I thought) of having to change my existing permalinks to a shorter URL structure. Read More

Internet marketing is the wave of the future, by all accounts. Over the past half a decade, we have seen newspapers fold left and right because a lack of advertising Read More

Pinterest is the latest social network to escape the noise and really make a name for itself as a standout service. Read More