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Magic can teach us some lessons about how we think and the biases that affect us when we make assumptions during strategic planning. Read More

Smartphones can be a lot of fun for personal use but are they also useful for business? We say yes! And here's why. Read More

One of the worst human fears is the fear of public speaking. Another is the fear of death. But imagine that for some, the No. 1 fear can be dying whilst speaking in public Read More

Is your business involved in federal contracting or subcontracting? Are you trying to get an SBA loan or obtain a grant? If so, you’ll want to know about new changes to the SBA’s small business size standards.
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Are you thinking about informing the community about a new business initiative through a press release? If so, there are a few things you need to know before you write. Read More

But which came first?? Here’s a hint – from one was born the other, which plays a vital role in the composition of the first. Can you guess which? Read More

Google wants to harness more personal data with privacy policy changes. See what's changing, what's not changing and and how to get around the changes. Read More

If you are about to launch an affiliate marketing program you will be bombarded with hundreds or even thousands of applications and can feel overwhelmed, like I was. You may have the urge to auto-approve everyone, because after all it is easier and the more affiliates you have the better — right? Read More

Features versus benefits have formed the basis of marketing writing for years, yet many people still don't understand the difference and how to use it profitably. Suzan St Maur shows you how... Read More

How upsetting is the Mad Men billboard advertisement? The PR Verdict: “C” for AMC PR and the media buyer. Isn’t this reaction entirely unsurprising? Read More