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Wanna know one of the worst traits of an amateur copywriter?

It's going overboard with hype and ridiculous power selling techniques.

You see, the biggest problem with this style of writing is it repels the prospect immediately. As soon as they read any of these words it usually sets off resis Read More

One of the worst ways you can attract new customers is through price.

It’s so common (particularly in retail outlets) to see business owners slashing their prices to ensure they’re the cheapest.

Read More

I came across an excellent quote today… If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse. Read More

Let's talk about emotions and selling... As prospects are reading your ads there are a variety of emotions going through their head. Some are positive, some are negative, and the rest are probably lukewarm. That's obvious... right! Read More

I came across an interesting discovery today.

It’s got to do with a creature that is called a Banana Slug. Apparently they are found in North America. But I’d never heard of them before, let alone seen one. Read More

Don't believe me? Well consider this... Copywriting actually has a few advantages other than just helping you to sell more products. Read More

Good old Apple.

I came across something quite funny today.

Check this out… Read More

Ahhh, what will they think of next?

I’ve recently noticed dodgy marketers are using a trick designed to give the impression that emails are not automated.

So what’s the trick I speak of?

It’s simply finishing the message with the words… Read More

You know, I've read Stephen King's excellent book "On Writing" a few times.

And I've gotta say it's an awesome read. The book is based on his own approach to the writing process itself... and includes a lot of tips for aspiring writers. Read More

Sounds a bit bizarre doesn't it. I mean Jenny Craig (the weight loss company) and copywriting couldn't have much in common could they? Read More