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This is a story of how I was able to get my daughters to get beyond their fear of flying to have a vacation of a lifetime and the similarities in some cross-cultural hurdles. Read More

Some businesses lose sales because their international clients do not have the same understanding or expectation of what is offered or promised. As usual the cultprit is cross-cultural differences. Here is how to begin to improve your cross-cultural explanation skills. Read More

Cultural differences mean that our clients might have different expectations than we expect. An accurate appreciation of your international clients' expectations can help you improve your international marketing, but it can also help you to establish a good foundation for trust. Read More

Yes I have consumed the social media Kool-Aid. In fact I have opened my own roadside stand. Social media is an exciting disruptive technology. But the ride is almost over, the hype will die down after everyone has found everyone on Facebook and when even our dog has a blog. Marketers and the community at large will ask “Now What?” Social medi Read More

Lots of CEOs and business owners could do a better job leading their organizations. Why is this so? And how best can it be done? Here are four psychology-based reasons why all of us, CEOs and business owners included, run the risk of mental misstep, and what companies can do, and should not do, to better manage things. Read More

Steering is a very valuable activity, whether driving a car or driving a career. But steering won't work if Read More

Recession, recession, recession! That seems to be all we hear anymore. Well, enough is enough. It's time to take our personal power back! So what's a business owner or entrepreneur to do? Get on the "I'm Quitting the Recession" Bus, that's what! Read More

@gerhard20 declares: Ditch the pitch, We are in a conversation economy. The sales pitch is dead. I'd love to believe that, but let's look at some data..... Read More

It is natural for international clients to be curious or nervous and they may have a certain apprehension about doing business abroad if this is their first time, or if it is the first time they are doing business with you. An easy way to build trust is to deliver what you promise. Read More

A simple question about whether your client is happy may not give you the feedback you would need to hear from your international clients. It is important to remember the cross-cultural communication challenges that stop you from learning more about your cross-cultural clients' expectations. Read More