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Short overview with links to great niches served by nimble small businesses (but getting bigger). Read More

You have a lot to think about and consider when transitioning from full time employment to starting your own business—let's get started. Read More

Almost every small business is looking for new markets right now. Internet marketing such as this social media campaign is especially appealing, if like most businesses right now, you're watching costs. Read More

Here is a complete checklist to help you develop all the elements of a good story for the news media. Many small businesses are still confused about how to develop a really good story. Use the following point system to figure out just how strong your story is. Read More

Aside from the personal toll, losing highly skilled workers can inflict long-term damage on a business, making it hard to bounce back and forcing managers to spend precious time and money recruiting and training when conditions improve. Yet many entrepreneurs are trimming payroll costs without laying off hard-to-replace employees. Naturally, t Read More

Business owners have a choice--we can live in fear or we can choose to Reject the Recession! Read More

Although there are some key differences between direct mail and e-mail, sometimes old direct mail tricks can work wonders in the relatively new e-mail channel. Case in point: in a recent test I did with a client, we added a Johnson Box to its e-mail control. It generated a 220 percent lift in response rate! Here's a brief overview of the results, Read More

For some companies a recession is a time to weather the storm; cut expenses, trim the staff, wait for better times ... and slash the marketing budget. But other companies see a recession as strategic time to take the offensive. When competition focuses more on internal cost cutting they focus less on customers. Read More

Spiraling health-care costs have forced many small employers to reduce the benefits they offer -- or, in some cases, eliminate coverage altogether. And there's no end in sight. Health-care costs for U.S. employers are expected to rise almost 10% in 2008, according to a recent survey by PricewaterhouseCoopers of more than 500 employers and heal Read More

Businesses and consumers alike often consider that the risk of dealing with a new, small business far outweigh any benefits they may derive, particularly when there is a lot of money involved. One of the ways to overcome that resistance is to take small steps toward getting your customer familiar with you and the quality of your products and servi Read More