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Laura Petrolino explains how college football can teach communicators a lot about effective brand development and the elements needed to create strong and enduring brands Read More

From October 5 to 9, 2015, we are celebrating our frontline customer service professionals, as Customer Service Week is being held, with the theme of Everyday Heroes. Here are some tips on how you can show your appreciation to your customer service employees. Read More

Is your business secured online? You really cannot know for sure. But still, small business owners are still hoping for some form of cyber security. Read More

Today I like to share with you the story of a workshop I was supposed to lead. It was a true workshop from hell. In terms of results, it was a complete waste of time.
Read my story, smile about my mistakes, and take away some lessons. Read More

"How strong is your search engine ranking? If your site isn’t mobile-friendly, fast-loading, and clutter-free, it might be weaker than you think. Check out this infographic for tips on how to keep your site optimized in 2015." Read More

New technology allows brands to optimize videos based on machine learning. By testing which image is the top performer, the Infinigraph KRAKEN technology increases views, virality and income. Read More

Digital is all about making it your own. People can download the apps they want, decide who they connect with on social networking platforms or create lists of products they want to buy. Digital experiences are improved immeasurably when the information a user wants is presented up front. Read More

Small businesses neglecting events as part of their marketing mix could be missing out on a significant growth opportunity: A separate survey of 2000 UK adults has revealed that 96% of people prefer interacting with businesses face to face rather than online, which highlights the importance and inhe Read More

Content includes audio, video, writing and everything in between. Anytime you put out some type of informative media, you’re using content to market your business. Read More

Debbie Marcello-Bernacki started serving seniors way back in 2007, and has made quite a name for herself in the Rochester, New York area. And, now she’s offering franchises to people who want to be involved in the senior care space. Read More