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Think conversation, not campaign. If you really want to start understanding your audience, you need to know what drives them and what their buying behaviors are. You can’t do this by sharing kitten memes or quotes, and you certainly can’t do this by only allowing for one-way conversation. Says Broo Read More

The e-Learning business is large business these days! I work in this area for more than 20 years now and, always, something new makes a different impact on how people can learn better and more effectively! I start with the multimedia technologies, trying to experiment with the new, then multimedia Read More

Just wrapped up this brand new case study video:

In it, I show you how a “doing the best they could” mother-daughter team got a strategy and increased their sales by 32.7%
I had to tell them to drop a vendor that represented almost 25% of their business – they didn’t know it was unprofi Read More

Martin Zwilling, an angel investor and startup mentor in Phoenix, recalls an event he attended where recently laid-off workers were inquiring about entrepreneurship. Read More

The Angel Capital Group only funds companies with a ready product in the beta stage and those needing support to make a launch. It only funds companies that have a valuation of over a million and up to five million dollars with a potential to at least triple their return. They’re average investment Read More

New research from Goodcorps explores “goodness” in brands and how consumers perceive what truly makes a brand “good.” My favorite: Goodness is a buy button! Read More

What’s the value of authenticity? The recently revealed Caitlyn Jenner is about to learn … or maybe she already has, or already knew? The lesson she’s imparting to the world now has been repeated in the past. It’s one from which any small business can benefit — remain true to yourself, because bein Read More

For most marketers their content marketing strategy starts with a blog, however how many shares do you get on social media every time you publish a post? 10, 50,100?

Would you like thousands of highly engaged automatically consuming your content every time you published something new? Here's why Read More

With the entrance of social media and the improvement of data collection methods, B2Bs can design their campaigns in a better way, closer to what B2Cs do. Read More

Have you ever thought what hidden messages the iconic logos are carrying with them? This infographic reveals 40 brand logos with hidden messages. Read More