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In between having a light bulb moment for great business idea and launching your business, there is a process that when done right, ensures your success. This is called market research. Do you really understand your market? Here’s how to find out if your business idea is viable. Read More

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand. They can become frustrated with investors, senior executives and even customers who don’t seem t Read More

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand. They can become frustrated with investors, senior executives and even customers who don’t seem t Read More

Google started out of a garage in silicon valley. Now it has 70 offices in 40 global locations, and it's completely overthrown the way we communicate.
Take a look at below infographic that illustrates how the king of the internet has evolved throughout the years and how it has helped us communicat Read More

In one of my previous post I write about how claiming Authorship for your published content could help boost click-through rate in search traffic and even increase your social media influence in online marketing. Today I m sad to announce to you that Google authorship is now a thing of history. Read More

A common piece of advice marketers give to campaigns is to assemble a crowdfunding mailing list. Doing so opens communication between projector creators and their backers, making it easy to inform said supporters of the campaign’s progress and developments. Gathering hundreds of email addresses, ho Read More

I’ve been part of many discussions, by which I mean arguments, on forums and blogs alike and almost all have been in the name of social media – specifically to ensure that it doesn’t become the ugly duckling in the world of digital marketing. Read More

Branding starts with being active on social media. But Jayson DeMers writes that flooding your social networks with poor content can do more harm than good for your business (and personal brand). Read More

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt just as completely to the changes in the buying and social behavior of consumers. High-technology product startups, wit Read More

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt just as completely to the changes in the buying and social behavior of consumers. High-technology product startups, wit Read More