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In our ever-connected world, consumers have a wealth of information at their fingertips. Find out how they’re utilizing Web and mobile technology to dine out smarter than ever before. Read More

In today's digital age, people are actively seeking out brands who tell stories. They want to believe in and be a part of something bigger than the brand.
Here's an infographic from playnetwork that visualizes the difference between traditional advertising and storytelling – from a consumer's poin Read More

Online reviews have opened local business owners up to the inner-workings and musings of their customers. The good, the bad and the ugly are plastered across the Internet for all to see. Customers have a bigger voice than ever and they’re fearless! Read this artcle and learn how to handle negative Read More

Are you scrambling to establish an online presence? Would you like to know how to successfully leverage digital marketing to grow your brand? While there’s no one-size fits all solution, there are proven strategies that can help you monetize your efforts. Read More

CRM, rather than becoming the savior of the sales person, frequently becomes the bane of the sales person. In their haste to implement CRM, companies put the total responsibility for the CRM system in the hands of their sales people, and tie their sales people’s hands by asking them to become data Read More

Enabling sales does not mean collecting data; enabling sales means providing data in the easiest method possible. Profit derives from user enablement, not data entry. Read More

During a recent conversation with my wife, we were lamenting on the fact that we have hit yet another roadblock to overcome in our business. While there are some exciting things happening with Common Sense Development, this also brings new hurdles and issues that must be overcome. For a brief momen Read More

Sure, Skype is convenient, but in-person meetings are often indispensable. Sadly, they can break the bank if you're not careful. We look at the "physical vs. virtual” communications debate and assess which situations benefit most from the personal touch, and which can do without it. Read More

I Love Marketing podcast:

- How Steve went from hating his thankless job to hardly working at all and making more money (Steve also shares his first “light bulb moment” in direct response marketing).
- Are you making this advertising mistake most business owners make? (Here’s what to do instead Read More

I Love Marketing podcast:

- How Steve went from hating his thankless job to hardly working at all and making more money (Steve also shares his first “light bulb moment” in direct response marketing).
- Are you making this advertising mistake most business owners make? (Here’s what to do instead Read More