BizSugar.com › User › SimplySmallBiz › Voted

Small businesses are generally limited not just in terms of money but in time, resources and personnel. However, there are a number of digital marketing strategies small businesses can employ to market themselves without breaking the bank. Read More

Teddy Roosevelt used his “bully pulpit” to influence people and focus attention on important issues. Find out how (and why) you should use your own “pulpit” of sorts to lead and reward your team. Read More

I was recently privy to one of the worst branding disasters I’ve ever encountered. The effect on the team launching the product was near catastrophic and hindsight proved just how avoidable it all was. There are a few simple rules to a product launch and I’m hoping that my recent experience can she Read More

Farideh caught my attention with a fun music video about firing a client. I had to learn more about her and so I asked her to be a guest here on Solo Smarts. After many years as a musician who had to invest time and effort into marketing herself, Farideh discovered a love of the marketing itself Read More

While working at home sounds like an ideal lifestyle, the lack of socialization and the overwhelming sense of solitude can be counter-productive. Read More

The entrepreneurs I see are always talking about “disruptive innovation” ideas, but the plans I read are more often linear extensions of a current hot offering, like one more social network with the best of Facebook and Twitter, one more dating site dimension, or another “must-have” accessory for s Read More

Many digital marketers know a lot of details about SEO, but they have trouble with the big picture. Read More

A while ago, someone asked me the following question: If I promote others, especially my competitors, on social media, will it do my brand a disservice? Let me answer with a personal story Read More

Typos can ruin remarkable content. But mistakes are easy to miss even if you proofread. Use these 8 proofreading tips to make your content error free. Read More

Whether you plan to write fiction or non-fiction, as an aspiring writer you need a solid dose of reality. Read More