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Direct marketing is not glamorous marketing. But it is disciplined and can teach small business marketing a lot about driving business results from marketing activities. Why? Because direct marketing costs money. Read More

One of the ways Facebook collects data about its users is through the Like button. With a snippet of code added to a Webpage, the company knows the sites you visit. While this has been a point of contention for privacy advocates, Facebook has permission, understood or not, from its users to track t Read More

Want people to read your blog and be a happier, more informed person having done so? Well then you've stumbled across the perfect post! Read More

Business dreams are fun, but they don’t change the world or make you any money if you can’t turn them into a reality. Many aspiring entrepreneurs are stuck in the idea stage, and only a few have the discipline and the insight to move on to the execution phase. There is no magic formula for building Read More

Relationships are how you grow your business. Here are some good networking habits that will help you meet new people, build relationships and convert leads Read More

In the course of our working life, we sometimes come across some words of wisdom and advice that simply stick. They give us guidance and help us to overcome obstacles. In this post, I share the four most valuable pieces of advice that helped me in my professional development. Read More

Do you really need to spend money to make money? This article explores the value of taking th elonger, harder road. Read More

Best way to grow your audience? Offer e-books, white papers, and other downloadable resources … and in Episode 141 of the Content Marketing Podcast, we’ll show you how. Read More

Often, businesses make a choice between paying for SEO and paying for content. It shouldn’t be a choice as both content and SEO should work together, in harmony. Some people have said that good SEO these days is all about content creation and to some extent that’s true. But content without any cons Read More

Using visuals to keep your readers and target market engaged is a wildly effective tactic with benefits you can’t afford to toss aside. Read More