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Most startups fail at their startup marketing strategy simply because...they don't have any. And yet - having a documented marketing strategy increases your marketing ROI by 84%! Find out how to create one and what tools to use to get the best results! Read More

The majority of your potential customers are not buying from you, for reasons that make perfect sense to them. What are you doing to find meaningful competitive advantage? Read More

Friends trust friends more than they trust you. Word of mouth marketing is your ticket to leveraging that for your company's benefit. Read More

Do you wish the Twitter rules for dummies was short and sweet like a tweet? Just the other day Twitter updated their rules to be easier for all to understand. Or, so they said.

I was very excited to see this as many people have been messaging me or emailing me about their Twitter suspension. The Read More

Do you need B2C marketing strategies? Boost your brand with verbal communication. This post reviews 9 free chat lines including Zoom and Zoom alternatives. Read More

In my role as a business advisor, one of the attributes I often see in a good leader is the ability and willingness to ask good questions, before moving forward or issuing edicts, potentially in the wrong direction. We all have mental barriers – those unquestioned assumptions, unexplored options, o Read More

Making sure your sales teams are well equipped is important for any small business. In fact 90% of SMBs use proven methods to make their sales teams better at their jobs. Read More

The gig economy is allowing people to work when and where they want. And increasingly baby boomers are making up a larger percentage of this workforce. So much so, 31% of them are completing more than three gigs a week. Read More

SEO outsourcing has become a norm for many companies that neither have the luxury of time and expertise to execute a detailed, data-driven campaign nor have the money to add an in-house #SEO specialist into their workforce. Read more as we detail in this #infographic the top do’s and don’t when out Read More

Here are the 9 essential factors to consider when devising a business plan for your startup.
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