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Art Silverman had a vendetta against popcorn.

Silverman wanted to educate the public about the fact that a typical bag of movie popcorn has 37 grams of saturated fat, while the USDA recommends you have no more than 20 grams in an entire day. Read More

Watching the ads on the night of the SuperBowl LI, I was feeling the pain—and the exhilaration—of the business owners and marketing folks who must have worked very hard for over a year for this 30-second, $5 million moment when their ad  was presented to over the more than 111 million people watchi Read More

Subaru found a “blue ocean” by appealing to dog lovers. Here’s what we can learn from them in serving our own audiences through targeted content marketing. Read More

Technology is changing all the time, and each new advance promises to revolutionize business and marketing. But what will, and how can you take advantage of it? Read More

How many times have you seen corporate goals or objectives rolled out to an organisation in a company-wide meeting?

At first, the employees are all fired up, they clap exuberantly, and then they forget about them within 24 hours!

In another situation, the goals are presented in a vaguely word Read More

Have you ever wondered if there’s one most important technique or approach most small business owners use for success? There’s not! But there are some essential ingredients that go into building almost every successful small business.
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Through social media and big data the Leave campaign strategy managed to sway the EU referendum result in their favor despite the polls.
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As a business owner, making use of a good time tracking app can help you master your time and maximize your productivity and efficiency. Unfortunately, the best time tracking applications tend to be costly to purchase. But, nonetheless, there are still some great free time tracking and testing tool Read More

As a small business selling online, you should be using Twitter to increase brand awareness and sales. Here are 7 Twitter features that you should be using Read More

I interviewed Alison Donaghey on January 27. I had put the volume a bit high, so the recording got a doubling effect. Kris of Ringr fixed the sound, by using a dynamics processor filter to gate the audio.

Show notes:

01 Twitter profile
02 PodcastGuests.com
03 X.ai
05 Think Opposite: Using Read More