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In my previous post about social media ROI, I talked about establishing a baseline as one of the first steps. Remember, after you establish your baseline it’s important to track those metrics on a monthly basis. The next step in calculating social media ROI is to create and maintain a time line of Read More

With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing. Read More

Local businesses have better opportunities today than they have ever had before to stand toe-to-toe with industry giants. Today, local SEO activities, allow smaller businesses to appear alongside some of the world’s biggest companies in the search engine results. However local seo does have it's ch Read More

Here is a good example for how to ask for to be a guest author on another website. This example is straightforward and to the point. Give a little proof that you actually read the blog and provide more than a gmail email account to give proof. Read More

Social Media Archetypes make up the majority of the social media audience. Knowing this audience and engaging them with compelling content in appropriate ways is important. Read More

Find out how SlideShare can market and grow your business through sharing presentations, optimisation and lead generation. SlideShare is the understated business tool that is quietly emerging from its perceived use as a PowerPoint presentation platform into a powerfully diverse way to showcase a bu Read More

We learn as much from our failures as we do from our successes. That has long been a truth in business as well as in life. Here are some prime examples of entrepreneurs who bounced back from failure. Read More

Looking to expand your business? You might want to look to the Far East - as in China. There is a groundswell of eager Chinese consumers with money to spend so how can you break into the Chinese market? It's going to take a little groundwork and investment.

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Decision making is one tricky part of everyone's life. However, it is not that hard to handle. But you have to start somewhere and these tips will help you do so. Read More

For marketing professionals, measuring return on investment (ROI) is very important. With the right web partner providing effective tools and analysis, measuring ROI with web-based marketing efforts is easy compared to traditional channels where audience interaction is much more obscure. Read More