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ePubDirect has been selected by the International Monetary Fund (IMF) to deliver its digital content including books, reports and datasets to consumers worldwide. The IMF will use ePubDirect’s extensive network of more than 1000 sales channels and 25,500 libraries to expand the organisations reach Read More

People individually are singing the praises of Google+ as the newest platform for small businesses. Is it worth the work to get your company a G+ business page? Read More

Let's face it. Writing compelling content can be very difficult. This post gives you an effective way to write your marketing content in a way that packs a punch! Read More

As a marketer, you’re a storyteller. The hero of your story isn’t you or your business. It isn’t your product, either. The hero is your target audience, your future customer. Your product (or your service) is the love interest. You’re going to tell the story of how they meet and live happily ever a Read More

"Congratulations, you've reached the end of this internet. Look for another?" That's the message you now see when you try to use the Google Reader bookmarklet and have read all the posts within your subscriptions. Even though it's a joke, it might leave a bitter taste for diehard Google Reader fans Read More

When customers peel the wrapping off your product, does that "new car" smell hit them and get their senses racing? Or dust a poof of dust come flying out? Read More

Seveal avenues that small business leaders can use as they seek to cultivate their online reputations and boost their online brand enhancement. Read More

Lots of ex-corporate executives are attracted to franchise business ownership. I've worked with more than my share of them over the years. See why they are attracted to the idea of owning a franchise-and why some of them are a good fit. Read More

If you have been following, Yelp has been making some moves lately and it is all about revenue. Like many online marketing companies, Yelp is trying to get closer to transactions and direct revenue because the closer you get to the transaction the better to justify your cost. It’s much easier to ta Read More

Starting a business is a lot like starting a marriage. At first, all parties are in dreamland, with a vision of changing the world, having lots of fun, and raking in the profits. But all too soon, reality sets in. Product development is stuck at that 90% mark, a key person leaves, and customers are Read More