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Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. Read More

“Choice” is about having a preference of one thing over another. If you’re appearing to be the same company as your competition, then you’re throwing away all that makes your business the unique organization that it is. Read More

It’s predicted that mobile internet usage will eclipse wired usage by the year 2015. With the rise of connected mobile devices like smartphones and tablets brands are wrestling with the need to make their online presence easy to access for mobile users. A common question heard frequently is “Should Read More

It has now been 12 months since Facebook agreed to purchase photo-sharing social network Instagram for $1 billion (£656 million), more than double its estimated value at the time... Read More

The emergence of social networking and the Internet has caused a new focus and value on “openness,” which leads to a new element of leadership, called “Open Leadership.” The mantra of open leadership is “Be Open, Be Transparent, and Be Authentic.” This is counter to the traditional business premise Read More

Great summary: Confused about the different methods of Facebook advertising? We are comparing Facebook Ads vs Promoted Posts side by side. Read More

One of the things that motivates the most when we're starting a new blog or a website is probably those first visitors who read our blog posts.

That's why seeing some quick results for the work we put into writing posts and promoting them is important for staying motivated to spend even more tim Read More

The main target of Google's Panda update when it was first launched in early 2011 were web 2.0 "content farms". It's now over two years since Panda - which web 2.0's have survived and which have been penalised? Read More

Have you ever fallen into a rut and you feel like there’s no way out ? Unfortunately, we all tend to fall victim to these unproductive soul-suckers.

Perhaps that is a bit much, but in all honesty ruts do suck the energy right out of me. Did I just hear a collective “Me too !” ? Read More

Content marketing tips for small business. Discover how to use content marketing to attract new customers for your business. Read More