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This installment of our advertising series focuses on Google’s social platform: Google+. Many people use the platform, but it doesn’t have nearly the social credibility that Facebook does. Read More

Writing a business plan is a prerequisite to your company’s success. A solid business plan is necessary to help found your company and ensure that your goals remain on track over time. Read More

If you're not blogging, you're not branding. Whether you own a small mom-and-pop business or are part of a large Fortune 500 entity, your business's blog is a great way to establish who you are to your customers (and potential customers). Read More

Cash-strapped entrepreneurs may have a hard time getting their hands on outside financing. Fearing defaults, many banks balk at extending loans to companies that lack proven track records. As a result, small business owners often turn to their family and friends to help them launch their companies. Read More

Creating your own business plan can be a daunting task. It's not easy to write a business plan from scratch, but there are a few options for new entrepreneurs that can help. The easiest and cheapest way to start building your plan might be to download a business plan template. Read More

Overlooking the benefits of offline marketing is a grave mistake. Offline marketing should still have a place in your business plan. If you are able to successfully combine your offline marketing strategy with a social cause, you will find it to be more valuable to your brand than any tweet. Read More

Almost everyone who has worked in an office has experienced — either as an employee or employer — a difficult conversation at work. It may involve telling a subordinate that he’s taking too many unexplained absences or his work seems uninspired. Read More

Forget about trying to write your business plan from scratch. Ask anyone who has tried to write their business plan without assistance, and they will be sure to admit how grueling the process can be. Either they can hire a professional consultant, or subscribe to business plan software. Read More

How necessary is a business plan when starting a business? Is writing a business plan just a waste of time? Is a business plan the only way I can get my idea funded? The answers to these questions can at times be misconstrued. Read More

All shared business ideas eventually reach a critical decision point – if the company makes money, who gets what? Deciding who gets how much, and why, at the very beginning of your venture will save you an enormous headache later on. Read More