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Here are 10 businesses with potential for growth in 2010 that require little or no money to start. In many cases they can be run out of a home office. Most require minimal equipment beyond a computer, phone, printer, a few tools, and perhaps your car or truck. You won't need advanced degrees or highly specialized training beyond what you may already have or can learn on the job. They include... Read More

Few businesses do well without a multi-tiered marketing and advertising plan, and one good tool for your small business arsenal that combines elements of both is direct mail.

This tried-and-true technique, in which a business owner sends a message or an offer directly to a customer or prospective client via mail, can help boost sales or move a product. Read More

You've decided to take the plunge and open a franchise. You've done your due diligence, secured your financing and have your opening date in sight but the hard work is far from finished. Now come the tasks of hiring, scheduling, managing, attracting and retaining customers while sticking to your franchisor's proven business model. Read More

Using these Internet Marketing Strategies to market your small business online will get the best return on investment and allow you to dominate your competitors plus you will be paying less for your clicks than your competition.
You don’t have to be worried of the Google slap when you apply these basic rules when using Google Adwords. Read More

Planning for success means having a clear vision supported by a dynamic strategic framework, built on ethical precepts and empirical analysis. Many small businesses are owned and operated by passionate people who have a clear and intuitive understanding of their industry.

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For B2Bs, mobile's arrival means their marketing must also change if they want to maintain a presence in the media where their audiences have already migrated. On that imperative, here are five reasons why mobile marketing is prime for B2Bs, along with five key questions that B2B marketers should be asking themselves. Read More

If you are supervising or managing employees and you want to know if they are sure about how to complete their latest assignment. How do you go about finding out? When we want to get our message through, how do we talk to our employees? Are we doing a good job at communicating with each other? Here are some suggestions on effective employee communication: Read More

Integrated Marketing Communications is the overarching term used to describe all of the different ways you communicate with your community. Read More

Is your website welcoming and easy to navigate? Do your visitors see a professional representation of your business? Do they get the customer service they deserve? It's all about the usability. Read More

I'm a big fan of TED events. The following videos are part of TED's best of the web series; consisting of inspirational videos by Steve Jobs, Martin Luther King and many more. Read More