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Riddle me this, Google execs and PR department: Why did Google choose to market its search engine—probably the only product that doesn’t need advertising—in a very expensive Super Bowl commercial? That, Google, is the only real question we have for you. Why market something that’s already a winner in its space and beyond? Google’s search engine already holds roughly two-thirds of the market. Read More

Amazon.com has decided to allow developers to create applications for the Kindle, according to the New York Times. Next month, a beta group will receive the Kindle Development Kit that will enable them to create either “free applications, one-time paid applications, and applications that require a monthly subscription.” Read More

Businesses come in all shapes and sizes. Some business owners started as kids, selling lemonade on the side of the street, while other business owners Read More

Going solo
Franchises, however, are but a part of the small- business universe. Some 52% of small businesses are home-based; some 21 million have no employees beyond the founding entrepreneur. Such businesses range from eBay sellers and Read More

Salespeople open relationships. Opening relationships is built upon the ability to prospect. Successful salespeople are disciplined with their prospecting, and they obtain commitments to explore working with and for their prospects. They open relationships by developing trust, and by demonstrating their willingness and their ability to create value for their prospects. And they use every method a Read More

Will 2010 be remembered as the year franchising as we know it, went totally down the tubes? Check this out; In an effort to boost sales of new franchises, a certain franchise coaching company has decided to offer rebates... Read More

One effect of suffering from the "can't see the forest for the trees" syndrome is that a SME Business Owner can start to live wholly in their own world, and eventually lose sight of the bigger, business picture. I call this affliction SME Blindness and this article explains what to do about it. Read More

Is your customer service focused on your marketing efforts or improving the customer experience? Is every interaction with your customer base an opportunity to sell more product? Is there ever a time when you should suspend your marketing activities? Read this post to find out when marketing can kill your customer service. Read More

According to experts at gather.com, email marketing services take the lead in terms of cost-effectiveness. It's easy to understand why. To start, digital campaigns can reach people around the world for one low cost while direct mail campaigns require postage. Then, the funds saved on printing and paper might be too significant to ignore. Read More

A guide to merchant account fees for small business owners. Some providers will bury fees in a contract's fine print; we describe them so you have no surprises. Read More