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The buzz over new advertising technology only seems to be growing and the ideas keep rolling in. We're seeing an increasing emphasis on self-service solutions and a focus on the long tail, with increasingly diverse ad solutions that serve the small business sector, and even certain boycotts.

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Video, in this fast-paced digital age, is gaining a newfound sense of popularity. So, what makes it the numero uno platform out there where it comes to your social media strategy? Read More

The key to success in entrepreneurship is understanding where to spend your valuable time to build your business. Here are some tips to help you understand which challenges to tackle as part of your business development strategy and which not to.
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How to become a genuine and highly-connective networker, how to propel your career forward with each interaction (while doing the same for others), do’s and don’ts for getting responses from influencers in your industry, and how to regularly measure your performance in this area so it becomes a com Read More

Irregular paychecks make budgeting difficult, but they also make it essential. These tips can help freelancers and contractors create workable spending plans. Read More

The following infographic was developed by the content marketing experts at CopyPress. It spells out the reasons to consider behavioral analysis in your marketing and lays out a system for using customer data to improve your marketing campaigns.

The graphic begins with using data analysis to de Read More

Based on my own experience as a startup investor, and feedback from like-minded friends, we all get pitches for at least ten startup ideas for every one new business plan. New business founders need to remember that investors fund business implementations, not ideas. In fact, investors will tell yo Read More

The customer satisfaction is one of the important parts in developing the brand loyalty. The impact of the brand reputation lies on the responses that the customers make. Each potential customer has the power to be company’s best advertiser or the customer’s who went with frustrations. Make your u Read More

Brands repeatedly invest in content creation for the sole purpose of SEO. This sometimes-myopic approach fails to generate journalistic content that can supercharge a company’s customer retention, reputation management, PR, and brand tone. Sure, great content can drive great SEO, but it can do so m Read More

When your business is in trouble, it's understandable that you'd do just about anything to save it. However, as things improve, you could be doing your business a disservice by not refinancing your high-interest debt and replacing it with a more reasonably-priced source of capital. That's why small Read More