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In this article, we’re going to break down the best video conferencing tools on the market and give you the information necessary for you to pick one which suits your business. Read More

Colour psychology has become a vital part of branding and logo design in modern commerce. With 80% of visual information from logos coming from colour alone, careful attention must be paid to the message that each choice is likely to convey to the viewer.

This infographic, created by Towergate Read More

Brian Solace's dramatic name for the huge disruption already underway in the retail sector should get your attention. Fortunately, small businesses cam be more agile at shifting direction -- even if they must sometimes do it with limited resources. Solace explains the challenges ahead and then sugg Read More

As cyber criminals increasingly target businesses small and large, its clear an opportunity has been created for a totally different group of entrepreneurs. Namely these are people in the cyber security business, and with the increase in cyber attacks it's likely that growth will continue. Read More

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneur Read More

What are your tips for finding influencers to partner with for PR activities? Five experts answer the question. Read More

To get the most from your social media marketing efforts, you have to know your audience. After all, there are 2.8 billion people (including 7 in 10 Americans) using social media—a 22% increase from the previous year. Not everyone is using the same platforms or using them the same way, so here’s so Read More

Making affiliate sales on social media requires a carefully thought out strategy. People are on social to be social, not to be sold to. But it is possible to make some affiliate sales on social media if you approach it right. Read More

While now may be a bad time to be in the airline industry (or running a carrier's Twitter account), their recent woes can be a teachable moment for entrepreneurs in all fields. The overall lesson boils down to this: customers are key. It used to be said that, when a customer has a bad experience, t Read More

When the Kirsches opened NorthWest Burgers, their plan was simple: To create high-quality, thoughtfully prepared burgers. Here’s how they navigated the process of growing their business while staying true to their vision. Read More