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Starting a business is usually the result of a personal dream or need. Investors tell me that they invest in people more than the idea. Customers buy from people, not from a company, at least at early startup stages. That’s why it’s important to build a personal brand, in parallel and before your b Read More

In the absence of a content marketing plan, you can expect to run into a few common problems – learn how to avoid those problems with some basic planning. Read More

With all the updates Google has done in the last years, Panda, Penguin, Hummingbird, and now the guest posting madness, ranking high has become more challenging, but it does not always have to be that way.

Yes, ranking on the first page on Google for any keyword is possible. The process goes lik Read More

The new economic conditions, the rise of the social media and the internationalization often neglects, one of the main marketing principles! That the exceptional good marketing focused on YOU!
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Have you ever tried to share a blog post only to have the generated tweet look ridiculous? Maybe the title is cut off or their name isn’t included, or maybe it’s blank. These tweets don’t do much to generate interest in those blog posts. Here's what to do to ensure your tweets don't look bad. Read More

Do your customers trust you? Do your readers or your leads?

This presentation gets straight into the most recent Nielsen and Edelman data, giving you insight into the influence of trust and content on your consumer’s buying habits.

Which sector do they trust most? Which source of informatio Read More

Infographic Demonstrating the Truth About Sales Enablement. Sales Enablement is suffering from a identity crisis. Read More

Local marketing and local media, now powered by a new partnership between Google and the Local Media Consortium? Pretty interesting stuff. Read More

So if you've been wanting to write and sell and ebook online, then I'm here to help - starting with 3 reasons your ebook won't sell. Read More

Let's face it, we love our employees, but when cash flows are tight, it can be tough to find extra ways to show them how much we appreciate them. Here are some suggestions that almost any business can afford. Read More