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Cause-related marketing can increase sales as much as 74% in certain consumer-goods categories, and consumers spend twice as long looking at cause-related ads than generic corporate ones, according to a study by Cone and Duke University's Fuqua School of Business. After participants were exposed to either a cause-related or a generic corporate Read More

Professional copywriters know that All successful sales letters start the same way: with a compelling headline! In fact, the headline is the most important element of your salesletter because it's key to grabbing your readers' attention — and keeping it! And you only have a matter of seconds to do this. If you don't instantly excite, inspire and Read More

Microblogging is hot with the shiny new object set and as the practice of Twittering extends beyond early adopters and gets more mainstream media coverage, the crowd will get hungrier for more functionality. I don't know about you, but I'm hungry for more Twitter functionality now. Check me out onTwitter here. Read More

We all know the “rules” of blogging. Produce consistently high-quality content, position yourself as an authority, cultivate relationships with your readers and other bloggers. But some of the best and most popular blogs have traits that might surprise you. Here's how being negative, angry and stupid (in the right ways) can create breakthrough su Read More

Rich media advertising may draw the eye, but it doesn't necessarily draw clicks, according to recently released results from an iPerceptions study. iPerceptions' latest survey into which ads are being clicked on, and by whom, appears to suggest that good old-fashioned text ads are the most likely to be clicked. The research firm found th Read More

The next time you design a web site, its okay to take it for a joy-ride. You've earned that right. But, make sure you throw the keys to other drivers and let them take it on the highway or down the street to Starbucks. These people are your user testing hero's. Read More

Consumers saddled with old cellphones, TVs and computers are flocking to electronics recycling events, which have sprung up in more than 1,000 communities over the past four years. But don't be fooled, activists warn. Items collected at free events are sometimes destined for salvage yards in developing nations, where toxins spill into the wate Read More

Nearly three-quarters of American employees think their companies should help extremely poor people around the world if they have the resources, according to a survey conducted by Harris Interactive for Millennium Promise and CareerBuilder.com. About half of workers cited social responsibility as the top reason their companies should help thos Read More

Most companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - those born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys. The survey asked C-level and other senior executives from around the world how they a Read More

Lately I've noticed more and more affiliate marketers getting onto twitter. There's been a real buzz about it actually in many internet marketing circles - almost like it's the latest 'new' thing (I guess it is relatively new). The unfortunate thing is that the model I'm seeing some internet marketers use on Twitter is quite spammy. Some have spa Read More