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One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. At the core is SEO—simply making your website "findable" through organic search to buyers who are looking for what you offer. Working out from the center are concentric layers of additional investment and sophistication. Read More

Not every big company is dumb. There are actually a decent number of big smart companies that do things we can learn from. But big, well-capitalized companies have a mortal enemy: inertia. It's very hard to change the direction they're already headed. It's very hard to fix the cultural mistakes that have been ingrained in the company since its ear Read More

Lately I've been pondering the part that social media plays in my blogging business. This post is an attempt to make some sense of it. I'd value your thoughts in comments to help me take these half thought through ideas to something more concrete. Those who have been following me for a while know that I not only spend a lot of time on my blogs b Read More

List of annoying things people do on Twitter and some of the ways you can avoid these same Twitter mistakes . Read More

How to stand out in a crowd and to better network yourself and your small business. Read More

Different design tactics can boost the response rates to your online advertising. Results for the third chart in this four-part series focus on seven top design tactics. Read More

Free tools to research businesses for sale Read More

Having a mentor is helpful because someone who has already been there and done that can shorten your learning curve saving you time, money and failure. Read More

Jerry Kalish explains how you can take a tax credit for your employee retirement plans that comes in addition to your deductions on what you pay into them. Act now before it's too late! Read More

Why some people aren't cut out ot be entrepreneurs and why that's okay. Read More