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Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer recognizes why you are different and better than the alternative. Brand equity is built on that customer's direct experience with your product or servic Read More

After you've been in business a few years you look back. Suddenly everything is so obvious. Too bad all those things that seem so clear now, were not so clear then, when you were living through the early years of your startup. Here are 3 lessons by Anita Campbell that could have saved her a lot of expense and time: Read More

An overwhelming majority (81%) of US small and medium-sized businesses (SMBs) say they will maintain or increase their ad spending in the next 12 months Read More

Bucking the perception that environmentalism is a youth movement, a new survey finds that male and female consumers over age 55 are the most prolific users of green products in the United States. Read More

When marketer Tom Fishbourne started drawing cartoons poking fun at senior management, all his marketing friends thought he was committing career suicide. But then, he started seeing executives pop up his distribution list too. Today he has 10,000 subscribers to his weekly cartoon and he landed his recent hot job because of his cartoons, not in sp Read More

The NFIB Young Entrepreneur Foundation launched the Johnny Money Online Game, a FREE Internet-based small business simulation game that engages students as they explore the risks and rewards of business ownership. The game is designed to enable educators to talk about entrepreneurship. Read More

Here's an outdoor campaign that broke all the rules in all of the right ways. Read More

Asked if they preferred shopping on the Internet or in brick-and-mortar stores, the largest group of responding US online buyers (38%) said they used both channels about the same amount. Slightly more respondents (31%) to PriceGrabber.com's "Back to School Survey" said they preferred making their purchases online than said they preferred bu Read More

The Princeton Review and Entrepreneur magazine rank the best undergraduate and graduate programs for entrepreneurs. Read More

The National Federation of Independent Business Index of Small Business Optimism rose 2.9 points to 91.1 in August, but continued one of the longest strings of recession-level readings in the history of the survey — dating back to 1973. Two-thirds of the gain was due to a new confidence among small business owners who expect business conditions to Read More