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Jill Lublin, author of Get Noticed...Get Referrals, tells you how you should go about deciding which groups to join in order to receive the best networking opportunities. Read More

Great list of which companies are doing what online with blogs, microblogging, social networks. Would LOVE to see a list of which small b2b are doing same ... A poll we did of smbs said 70% had no plans to do social marketing at all, including blogging. You can see the survey here http://eimr.blogspot.com/2008/06/social-media-no-thanks-say-70-of-o Read More

When retention rates started sinking, this organization sent a postcard to members saying "Please Come Back. What can we do to get your back?" It worked. Read More

Seven in ten consumers (72%) use more coupons now than six months ago, some three-quarters of them (equating to about half of all consumers) ascribe the increased use to the troubled economy. About 8 in 10 (81%) of the 1,386 consumers surveyed say they use coupons for grocery items. About half (51%) of those polled said their main coupon source Read More

Brands that fail to embrace and engage in online consumer dialog are set be among those most severely affected by an economic downturn, according to research conducted in the UK by E-consultancy, Logan Tod and immediate future. Some 64% of UK respondents surveyed said they would reduce their spending generally in view of the deteriorating econ Read More

When most professionals think about getting new business, hey think about brand new markets to penetrate and focus on, or launching new initiatives to appeal to a new crowd. They attempt to identify potential customers they have ignored or those who have not been apparent to them in the past. They look for the new and different-for the proverbial Read More

A loyalty program, of course, will not increase a customer's loyalty, so that should not be the overriding goal. Rather, the purpose of the program is to demonstrate the company's loyalty to a good customer, and often that surfaces in economic value like discounts, gift certificates, points, etc. Read More

However you define success, everyone seems to want it. Whether it's achieving goals, living according to one's calling, or making a difference in the world, everyone wants to accomplish something. But the truth is that most people struggle in the effort, and that begs the question, what is needed to get past the obstacles on the road to succ Read More

Many people often use the terms “entrepreneur” and “small-business owner” interchangeably. But some entrepreneurship experts — like Bo Fishback, vice president of entrepreneurship at the Kauffman Foundation — argue that a distinction should be made. Read More

Michael Taylor of Slate's BizBox wonders why Fannie Mae and Freddie Mac get all the attention and money while the Small Business Administration is left to languish. Read More