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The more thorough (and/or OCD) a consumer is, the more things he or she will want to know about a company. Prices, exchange policies, and friends' experiences may all come into play. And so might Better Business Bureau credentials, which is why business owners should consider becoming members. Read More

New research by the U.S. Bureau of Labor Statistics shows that nearly six in ten businesses shut down within the first four years of operation. To avoid becoming a statistic yourself, here are the top reasons so many new ventures fail. Read More

Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation? Read More

Another great post asking the question: is college even worth it if you're going to be an entrepreneur? Read More

In the profit-centered business, customer happiness is merely a means to an end: maximizing profits. In the customer-centered business, customer happiness is an end in itself, and will be pursued with greater interest, passion, and empathy than the profit-centered business is capable of. Read More

Standard reference check questions have become so rote that I can rattle them off half-asleep. How long did the candidate work with you? What were the candidate's strengths and weaknesses? Was he a team player? Try these 8 questions and see what kinds of answers you get: Read More

Many small business owners are finding themselves in painful conversations with employees these days, chats that start with "Boss, I'm really strapped for cash — I need a raise." But many companies are also hurting and an owner may need find a way to help a staffer without involving money. Human resources professionals say that by being crea Read More

Whether you are looking for business financing, technical support or want to increase your client base, help is only a click away. Read More

You just paid big bucks to get your product or website reviewed on a PR5 or higher rated blog. Does that high PageRank really translate to a high quality link to your website. That's the top of discussion in Jill Whalen's post, "Are Websites Ranked as a Whole?" Jill also mentions that Google may strip off any link juice if it can figure out Read More

Keyword research is more of an art than a science. Finding keyword phrases is one of the fundamental components of search engine optimization, but yet it is one of the the least talked about optimization techniques. If you are not doing effective keywords research, your SEO efforts will go astray. Read More