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Oftentimes, people opt in to e-mail lists—whether it be for newsletters, promotions or information—and then just ignore everything that's sent to them. Those individuals signed up for your e-mails for a reason, even if their actions don't show it. For one reason or another, they've become inactive subscribers. It's your job to figure out a way to Read More

Marketers are working hard behind the scenes to make sure it's much, much worse in the future. Doing things like ... Read More

“If you can't stand the heat, then find a way to get used to, and beat it!” Here's my straightforward 5-step plan as to how to take control of your life and prepare your self to “beat the heat”. Read More

Albert Einstein once defined insanity as “doing the same thing over and over again and expecting different results”. Yet, many of you have done this time and time again. You unfortunately bring your past knowledge and beliefs into every situation. Here are strategies to get you to break the habit of insanity. Read More

As part of a small-business network Visa designed for Facebook, the world's largest credit and debit card processor is paying for $2 million of advertising on the socializing site. Visa is giving a $100 advertising credit on Facebook to each of the first 20,000 U.S. businesses that download the Web application needed to join the network, which de Read More

If a consumer were to scan her inbox of retail, corporate emails right now, each one would have a subject line that is an offer. Everybody wants the consumer's money, but nobody addresses the consumer's relationship to their company, though they can. Long-term, lifecycle emails train a customer into becoming a better one, and they enhance the Read More

The results of a new study, conducted by consumer intelligence firm BIGresearch, into the media and shopping behavior of consumers at work, finds that Americans are spending 60% of their waking hours at work, more than ever before. Marketing chiefs are rethinking their ad budgets and advertisers are preparing to meet a new, highly coveted, yet ent Read More

We're no longer in the "Information Age," but rather the "Conceptual Age." And that means new interview skills are needed for both -- employer and employee. Read More

Interesting and funny story about research into what really goes on in the minds of meeting attendees. Read More

Just recently Google Trends decided to go a bit beyond the usual keyword platform and instead has adapted it a bit more towards SEOs, webmasters and site owners by launching its new feature, the Google Trends for Websites. Its a useful tool that allows you to see how popular your favorite site is, by giving you the estimate number of visitors over Read More