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Build up your backlinks with Web 2.0 applications and sites. Read More

A powerful personal illustration of the strategic importance of asking: Why will it be different this time? (You can't read this and not be moved by it.) Read More

In a down market, it's easy to become discouraged by the unfairness of it all--and if we're not careful we can slip into feeling sorry for ourselves and the “woe is me” mindset of victimhood. When we run into this kind of adversity, remember the lesson of Lawrence of Arabia: we are indeed masters of our destiny and ultimate success. Read More

Successful professionals report experiencing "flow" (a la Csikszentmihalyi) in their work. If you want to perform like a superstar, wean yourself from your "continuous partial attention" habits and start enjoying peak performance perks with these four easy tips. Read More

Despite economic downturn, the online economy keeps chargin' hard! And there's room for growth, considering that the U.S. Dept. of Commerce says that only 3.2% of all retail is online. Would you believe that its never broken 4%? Read More

Apple's announcement of a $199 iPhone that supports critical enterprise features like Microsoft Exchange indicates a windshift away from Apple's traditional market skimming price strategy towards a market penetration price strategy. Read More

There's nothing wrong with measurement per se. But what results from repetitive microscopic measurement tends to be just the belief that people exist for the company—not the other way 'round. Are you killing the very thing you want to measure? Read More

Marketing to business owners has gotten tricky with credit markets tight and gas and food prices rising. Marketing adviser Warrillow & Co. recently surveyed 2,036 small businesses with fewer than 100 employees on their expectations and needs during a troubled economy. Nearly 60% say they expect the real volume of goods and/or services sold in Read More

A new report issued by The Media Audit reveals that 43.8 million U.S. adults have read an alternative newspaper or visited an alternative newspaper's website in the past 30 days. The study, which compared past four issue readership among 117 papers across 88 U.S. Markets, reveals an average readership of 374,296 adults in 2007 compared to 362,938 Read More

People over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services, according to a ThirdAge/JWT Boom study. Boomers want to connect and interact with others in their communities around shared inte Read More