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It seems that many small businesses are having trouble finding these key employees in the first place. Three quarters of small business owners surveyed said that finding qualified employees is difficult and nearly three out of ten rely on family members such as their spouse to help them off the clock. 58% of those surveyed said that the benefi Read More

Public embarrassment at a hacking contest and vulnerability disclosures for a new browser made for a discouraging week for Mac security folks. Read More

Hiring commission-only salespeople may only look like a less expensive alternative to salaried employees, but in the end, it rarely works out that way. Read More

Outsourcing for small businesses can save time and money, of which the small business owner often has precious little to spare. But where can you go, and who can you trust to share the burden? Read More

Using entertainment via interactive marketing is one way to get attention, create excitement and buzz, and connect with consumers. Smart marketers are using interactive media to blur the lines between traditional advertising and entertainment, engaging consumers with brands at a deeper level. Read More

There appears to be a marked difference on how small and large companies deal with the aging U.S. workforce. And according to one survey, small businesses appear to be ahead of the curve when planning for this major demographic shift. In a survey of 404 small business owners, 28% percent of the respondents reported that they had developed plans Read More

Do you find it hard to engage with prospects or customers? If so, keep reading— I was recently on the phone with Jill Konrath, author of Selling to Big Companies. I explained a project I am working on and she said, with great excitement, “You MUST read this article I wrote.” What follows is perhaps one of the best lessons on why we fail t Read More

Do visitors from organic listings behave differently than those who arrive at your site via pay-per-click ads? And which type of visitor is more likely to buy? Read More

Marketers are seeking new and better ways to measure the effectiveness of their programs and justify their marketing spend. One concept that has elbowed its way to the front of the metrics pack is “engagement,” but while just about everyone agrees on the importance of measuring engagement — who doesn't want to know how well your customers are rece Read More

The meaning of the adjective radical is “not bound by traditional ways or beliefs.” Here are the “must dos” of a seasoned business unit's radical salesperson and marketer. No stone goes unturned in your search for new leads and clients; no sales idea is too silly or stupid to try; you sell to everyone, every day, no matter what their size; you Read More