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From article: Storus Corp just successfully sued another advertiser for use of a trademarked term in the ad copy. This is the first time that I have seen a company sue another advertiser directly without relying on Google as the intermediary for filing trademark exceptions. As PPC advertisers, this affects us dramatically. There are ads run Read More

In an effort to win over a new client, could you be underestimating the time it'll take you to see a project through to completion? One way to become better at estimating your costs and time needed for a project? Try the Rule of Π. Read More

There is an old adage that says if you eat a frog first thing in the morning, the rest of your day looks pretty easy. If you have two frogs to eat, pick the biggest, ugliest one first. Your personal “frog” is the project or activity that: Read More

THE e-commerce bandwagon bypassed millions of carpenters, massage therapists, lawyers and other service providers, mostly because it is impossible to drop an appointment into a shopping cart without unleashing a scheduling nightmare. Now that a set of Internet start-up companies has emerged to help solve this problem, though, small businesses c Read More

Tips to help you decide if you are ready to start your own business. Read More

The person you want to fill a particular position probably puts those skills to work each day for someone else, meaning you will need to reach that passive candidate with more than a want ad. Read More

When we talk about marketing on the web, we're talking about selling a perceived benefit/value by communicating in a way which suits and modifies your target market's interests/needs. It's not about fulfilling the existing needs of customers out there but the reinforcing of those needs by selling them ideals. Your aim is to associate your brand Read More

The third edition of Sunday Statistic, in which statistics on mobile usage, potential, and online banking are revealed. Read More

An extremely basic article on affiliate marketing and what it is! Read More

Instead, start understanding that most good plans to success are not the winning lottery ticket. You must always set a goal and continuously measure it with reliable statistics and logical data for comparisons, monitoring its progress, and taking corrective actions to get back on track. Achievement is like building a home. It must be pre-plann Read More