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This is a page from my Blog that I thought might be interesting to this community.

Linda Read More

This is probably the best analysis I've seen for creating an effective call to action for your website. According to Ann Smarty, "With calls to action everything is important: the color of your buttons and supporting elements, the language you use to describe the action, the place on the page where you locate them, the additional elements that e Read More

Last week I read the story of how the state of Pennsylvania wants to shut down the thriving eBay auction business of single mom Mary Jo Pletz, which enables her to stay home with her 6-month-old daughter Julia, who has a brain tumor. The Pennsylvania Secretary of State's reason: Mary Jo does not have an auctioneer's license. Having sold 10,000 ite Read More

You don't necessarily need a big budget to tell a great story that your customers will remember.
Once again the Anheuser-Busch Clydesdale ad was the favorite ad in the 2008 Super Bowl. It outscored all the rest of their ads that were trying to strengthen the Bud Light brand against Miller Lite. What is it about Hank the Clydesdale and all of th Read More

The American Small Business League has expressed displeasure with the candidates' perceived lack of attention to small business issues. However, although the candidates may not directly address small businesses, their stances on health care and tax reform could affect small business in the future. Read More

Fretting over why you can't move your website's Google Pagerank beyond 3? Maybe it just fell from 5 to 0. The following forum discussion explains why you may be worrying for no good reason. Read More

While there is no single element or component that accounts for a mailing's long-term chances, analysis of long-term controls received by the Who's Mailing What! Archive—a direct mail library and competitive tracking service—reveals one common messaging tactic: a strong emotional appeal. Here are three examples of long-standing control packages an Read More

To get a general idea of what comparable businesses are listed for, you can look somewhere like Business Valuation Resources. However, he cautions: "With a business like yours, seeking a strategic buyer, the usual multiples go out the door." Regardless of your industry, multiples are a very dangerous way to value a business, says Cathy J. Durham Read More

Here's a quick tip that can really increase your ability to move a sale forward, especially if you're new to selling. Many jobs have a characteristic “voice” — a way of speaking (tonality, rhythm, vocabulary, tempo) that identifies the speaker as a member of that profession. One of the easiest ways to spot a newbie salesperson is that they've got Read More

Make way for peer-to-peer lending - where anyone with Web access can be a banker and small business owners are finding a new way to raise cash. The industry is still in its infancy, but has been catching fire as major players enter the market. The UK's Zopa - considered the grand-daddy of the niche - launched its U.S. operations in December, Cali Read More