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Every click may not be created equally. According to a recent Starcom USA study, some so-called "heavy clickers" are distorting the click through rates that companies are receiving. Researchers from Starcom USA, Tacoda and comScore found that heavy clickers account for half of the click-throughs for display ads. Read More

Partnership is a powerful place to sell from. You can only be in that position if your prospect sees you as such. The best way to achieve this is by understanding what the key business objectives are and only presenting solutions that can support them. This blog will give an example on how to accomplish this during an interview. Read More

From the page: "Traditional resumes are boring. They become stale and out-of-date, they can't really showcase your work or achievements, and they end up just sitting in the bottom of someone's inbox. A paper resume, while professional, doesn't really let an employer get to know you. Many sites are trying to solve the problems of traditional re Read More

From the page: "I was really disappointed today from a post I saw from a recruiter that was trying to hire sales candidates for a startup. It was strikingly ineffective to the degree that if I had not received the message myself (and didn't know that it was serious), I'd have thought it was a joke. Trust me, it's not." Read More

Carmina Perez shares her experience in starting a business as well as advice and info she gathers along the way. She also includes links to useful articles and stories on successful business owners. Read More

While companies considering creation of an online community must be clear about what they hope to achieve in terms of the bottom line, it is crucial that actual users have a strong, engaging community purpose if you want to develop a successful community that will grow organically. Read More

B2B companies often have a lot invested in their websites, but still aren't effectively using them in the pay-per-click marketplace. Read More

Amazon.com is fighting Gov. Eliot Spitzer's plan to require out-of-state online companies to collect New York state sales tax on goods they send to addresses in New York - the most recent cash-strapped state to propose the tax. Spitzer estimates in his budget that the state would gain $47 million by requiring Internet giants such as Amazon.com t Read More

Businesses, large and small, will be directly helped by the new economic stimulus legislation passed by Congress last week. But small businesses, in particular, may get the biggest lift indirectly — from consumers spending their tax rebates. Read More

Online customers want in-store pick-up. But what if you don't have a store? When in-store pick-up isn't available, for instance with online-only retailers, a new service from Shopatron can be used. The Shopatron platform helps etailers connect with brick-and-mortar stores in the consumer's area so that practically any item ordered online can be Read More