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Quiznos invited the public to submit homemade commercials in a contest intended to attack a top rival, Subway. The contest rules made it clear that the videos should depict Quiznos sandwiches as “superior” to Subway's. Subway promptly sued Quiznos and iFilm, saying that many of the homemade videos made false claims and depicted its brand in a dero Read More

Recently marketers tested the timing of email messages and found some interesting results. They found that emails sent in the morning performed nearly 10% better than emails sent in the afternoons. Read More

Brand and subject lines are key factors in getting your e-mails opened, but so is your recipients' prior experiences with your e-mail efforts. 51.2% of survey respondents indicated prior value influences their decisions to open e-mail. What's more, prior value was the only factor to exhibit year-over-year growth. What this means is the value clock Read More

Tony Robbins talks about how to unlock your true potential by asking what motivates you to succeed. A fast-paced, mind-expanding, motivating TEDTalk for high achievers and those who wish to be. Read More

These are some great ad ideas from around the world. Some of the best ones are downright guerrilla-marketing cheap to do. At the very least these ads should get small business owners and marketers thinking outside of the box. My favorite are the peephole flyers. Read More

According to Deborah Micek, women are naturally better sales professionals than men. Part of the reason for this is that both men and women tend to believe that women are more trustworthy. People believe that women lie less, are more responsible and are more honest at work. She explains that her opinions are backed by Martha Barletta's book, Read More

Everything you thought you knew about overtime may be wrong. The number of small businesses facing overtime suits has exploded since 2004, when the U.S. Department of Labor revised the FLSA to clarify which workers are exempt from overtime laws. In doing so, it boosted the number of protected employees. Read More

The slowing economy and the possibility that we're headed for a recession are worrisome subjects for small business owners, whose biggest concern is how to keep sales coming in when customers are becoming shy about spending. Read More

Rohit Bhargava shares some insights that he gleaned while attending the Consumer Electronics Show. He mentions important tips that I see people violating all of the time at trade shows. For example, keep your booth away from your competition instead of keeping them together. Normally, I'd disagree with the tip "Spend on the giveaways, not the bo Read More

David M. Traversi recently wrote a book entitled "The Source of Leadership: Eight Drivers of the High-impact Leader." He writes about the alignment of his own personal search for his best life with his professional search for the "holy grail" of leadership success:

"I began to observe and analyze the high-impact leaders and ordinary leader Read More