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There are times where it can be difficult for small business to compete in the paid search environment. As the cost of targeting keywords on venues such as Google AdWords continues to increase, many small businesses are finding it difficult to keep pace. We recently encountered a scenario like this with a client's Google AdWords campaign. The mai Read More

Okay, so it may not exactly be a business tip, but considering how often I use Google in my business I thought I passs these extremely helpful tips along. My favorites are the currency converter and using the tilde to find related terms. Read More

A mention in a news article or television broadcast can have a big payoff for a little-known business. But small companies often struggle to get such media coverage. Most can't afford the big fees traditional agencies charge or in-house expertise to guide them. And solo efforts may yield only rejections or, worse, bad press. So many small compani Read More

According to Aaron Wall, "As an advertiser and a publisher I have ad CTR data spanning hundreds of millions of impressions and about a million ad clicks across a wide array of verticals. One of my early opinions on contextual ads and search ads was that people are far more likely to click ads if they are desperate, stupid, or ignorant. While I wa Read More

Everyone who makes a living online needs to know what the web will be like in the future. Projecting from statistics showing current trends, researchers can make educated guesses, but you don't want to base your business decisions on nothing but statistics. I don't have a crystal ball, but I offer something even better: Have a look at the habits a Read More

How will small and midsize business fund their IT spending next year? Don't be surprised if many turn to online peer-to-peer (P2P) lenders. P2P lending will continue to surge in 2008, even as the economy teeters on recession. According to the Wall Street Journal,"Roughly $100 million in new person-to-person loans will be issued this year [2007], Read More

Most small businesses still see print Yellow Pages advertising as their most effective way to generate sales leads, but many are also eager to integrate effective internet options into their overall marketing approach, according to a new survey of 1,000 small businesses. Some 63% of small businesses (25 or fewer employees) advertise in a printed Y Read More

There are banks and credit unions and loan sharks. Now you can add a new funding option to the list and it's one that small businesses, with good solid credit, may find extremely beneficial. Simply, the Lending Club uses social networking to hook lenders and borrowers together. It's like the Match.com of credit. Those with good credit reports ca Read More

These tips are written from the basis of an early-stage startup with just one or two founders. It's based on startups in the U.S. (I've never started a company anywhere else). It's not meant to be exhaustive or detailed, butto just provide some of the core elements that startups usually consider when contemplating whether or not they need to hi Read More

Seth Godin is at it again. In his new book, “Meatball Sundae: Is Your Marketing Out of Sync?” — available on December 27th — Seth Godin dissects the 14 trends marketers need to embrace to avoid eating meatball sundaes, which Godin explains as such: A meatball is a worthwhile commodity. They are things we need and sold to everyone. The sundae is th Read More