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An article from the December issue of the Journal of Advertising Research says that common word-of-mouth advertising by regular folks is more powerful than “key influencers.” Read More

From green marketing to high-tech billboards to social networking niches, this author provides 10 trends to consider for the coming year. Read More

Few things expose your work to greater security risks than latching onto a public Wi-Fi service. Most people don't realize the risks, and even fewer have the ability to perform the geeky tasks that would fix it.

Computer criminals can "sniff" the traffic in a cafe, or set up a fake hot spot that you might innocently log into. When that happe Read More

With over 50% of all new businesses failing, there's got to be a better way. Building a successful business is certainly difficult. It's fraught with problems over sales, capitalization, and poor management, says Charles F. Goetz, adjunct professor of organization and management and a distinguished lecturer in entrepreneurship at Emory University' Read More

While many email marketers adhere to opt-out laws, many aren't taking the opportunity to garner feedback and potentially retain a customer by engaging them in an exit conversation, found a recent survey by Lyris. Read More

Readers of newspaper Web sites are 52% more likely to share their opinions than those who do not visit newspaper sites, according to study conducted by Millward Brown and sponsored by the Newspaper National Network and Newspaper Association of America in September and October. Newspaper Web site visitors who were surveyed were also more apt to bel Read More

This great article on tips to increase sales on your site come from an e-commerce veteran who eats sleeps and breathes sales for an upscale fashion retailer. Eileen is the Creative Director for IntermixOnline.com, which has retail stores in 20 major cites across the US. My favorite tip is to take advantage of "pause points." Read More

Direct mail may have a larger response rate than advertisers think. According to a recent Vertis Communications study users who read direct mailings are more apt (21%) to respond to offers via mailers websites.
by Kristina Knight Read More

Many marketers, particularly online, concentrate on reaching younger users. But that could be a multibillion-dollar mistake. Overall, older Americans make up the most affluent segment of the US population. And they are online.
”Internet usage by baby boomers—and over-60s—is projected to continue rising well into the future,” says Paul Verna, eMa Read More

Considering how focused PR people are with having a 'social media strategy,' I'm still a little surprised when I see press releases online that aren't optimized for the web. Come on people — it's not that hard! The first and easiest thing to do is to embed links in the body of your press release. Pick out the key phrases in your press release — yo Read More