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What do you consider your most important piece of marketing material? Your catalog? Your packaging? Your advertisements? Your social media accounts? How about your business card? Is that still as important as it once was or has it been replaced with LinkedIn and other contact apps?
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When it comes to promotional content, a large majority of U.S. consumers continue to prefer newsletters to social media sites. A reason could be that branded emails are traditionally associated with old-fashioned marketing, while Facebook or Twitter are more for news, entertainment, and interacting Read More

Projection is the art of thinking ahead and using your imagination and common sense, to predict all the problematic and probable situations that may occur or having the necessary procedures ready at hand, to deal with any problem more quickly and more efficiently.
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Learn how to create blog post content that will be highly sharable among your readers, using a bunch of free and easy to use tools. Conquer social media! Read More

Do your customers know they need you? How do you find them and connect with them? I will answer those questions and more in part 2 of my Guide to Marketing your business. [FREE WORKSHEETS!] Read More

Google's Knowledge Vault is driving the future of search and with the 'People Also Ask' feature, it's time to for marketers to start answering questions. Read More

The rapid-fire nature of Facebook's newsfeed updates in the past few years and the scope of Facebook’s vision for the future are having a profound effect on the future of content marketing and how people use social media. Read More

Finding an email address online can be a challenge; and unfortunately, there’s no Yellow Pages directory for email addresses. Givne the prevalence of spam and other types of unwelcome, unsolicited email, it’s no wonder that many people choose not to prominently display their email address on their Read More

The toughest part about creating brand awareness is building a following that cares about your brand.Let’s say that you have high-quality content and that you have established your brand. That is really just the first step in the equation. You now need to figure out how to build a following online. Read More

This month is all about the trends that are shaping the future of our work as content marketers, and in Episode 133 of the Content Marketing Podcast, we talk about the rise of the mobile content consumer and what it means for us content marketers. Read More