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A big idea is not something that you create, it is a process of discovery. This is where most advertising people go wrong. They think of a big idea as something they should come up with than something they should uncover. Read More

Who are the best people in Internet Marketing both Social Media & SEO to follow? Where do I find a good list for both Twitter and Google+? Well, here is the list. Read More

Cloud services sound great, are inexpensive, and create an efficient way to do business. In many cases, there doesn’t seem to be a downside to working in the cloud. However as with all new business measures, you must carefully review your own practices to assure cloud computing is best for your bus Read More

Every successful small business owner must learn how to delegate if he or she wants to be successful. Many skills are involved and no person can be an expert in all of them. That’s why you must put others in charge of some aspects of your business. Read More

Only 53% of companies have a formal social media policy, and 42% say "No" to any social media use, according to a recent article on Mashable (with the help from Payscale).It's shocking that barely half of the companies have a social media policy to help guide employees on proper conduct. Read More

The Language of the leader (Rhetorical communication)

Rhetoric is the art of convincing another of the truth by means OTHER THAN THE FACTS

What other methods are there?

There are methods that appeal to the emotions:

This is the language of rhetoric.

Rhetorical language is:

• Em Read More

Customer touch points are any interactions and communications your business has with your customers during the life of your relationship with them. Read More

Trade shows help kick-start your success as a small business owner. Before wasting your money and attending a trade show, learn my useful tips first. Read More

From Internet only businesses, to Mom and Pop stores, cloud based software has changed everything. Blog posts roundup Read More

Training the attitude
Have you ever thought of the effects continual repetition of negative predictions for 2012 may be having on the minds, and therefore the actions of those who listen?
I would like to suggest that it is the job of leaders to promote a positive attitude regarding the future.
A Read More