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Used the right way, twitter can be a great marketing and networking tool for your business - but get it wrong and you can alienate people and negatively impact your brand.

Make sure you're getting it right by following my 10 Commandments of twitter. Read More

If you’ve got a website, then I’ll wager that somewhere you have your social bar, icons or widget enabled. I know..nothing like stating the obvious eh?

But pleeeaassee… for the love of god. Don’t be one of these people. Read More

To reduce tax liability, it's a good idea to engage in some tax planning that will help you pass on more of your estate -- including the value of your small business. If you are ready to take some serious tax planning, there are tax breaks until 2013. Read More

* Understanding your customers and where they write online reviews
* Mobile apps and awareness
* Be very aware of how you treat your customers and how they think
* Brand or reputation management in social media and search engines
* How to get more positive reviews
Read More

Here at Franchise Direct, we’re getting a sense of the next generation of franchised businesses. By and large, they’re similar to the ones profiled by the Colorado Springs Gazette in a recent story on up-and-coming franchise industries. Read More

All franchise executives need to go to the two places that I just visited. One rocked. The other one, not so much. My hope is that more than a few franchisors will be inspired to do more for their future and current franchisees and their customers. Read More

Inbound marketing takes SEO, social media marketing and content marketing to develop a well-rounded, integrated online marketing campaign. The goal of inbound marketing is to create multiple pathways (or touch points) for targeted traffic to find you, as opposed to trying to bring your brand to the Read More

In the seventh post in our new series, "Busted! Top 10 Myths About Social Media for Business," we reveal the secrets of the most powerful -- and underused -- business tool on the social Web, LinkedIn. Read More

Web.com may have a good strategy - but is aggressively promoting high-priced marketing packages to the small biz market. And now they're tripling their customer base with Network Solutions. Read More

This is a statistic that cannot be ignored. There is no metric more important than cost per lead and value per lead. Inbound marketing is delivering leads at significantly lower cost. Read More