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Don't be that seller that helps them choose but is left out of the decision. Make sure that you help the buyer make right decision - you. Read More

Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. Read More

Robert ponders what happens when we wait to pursue our passions. On the news front, we dissect Mary Meeker’s Annual Internet Trends report, which finally gives content marketing a seat at the table, and discuss Amazon, Netflix, and Google’s ravenous appetite for content opportunities. Our rants and Read More

Businesses spend a lot of time and money acquiring each customer. While acquisition is undoubtedly important, it costs up to seven times more to gain a new customer than to keep a current one!

To retain customers in today’s hyper-competitive, digitally-focused business environment that moves at Read More

In my last post we discussed quality of earnings audits from a revenue perspective. Customer concentration, marginal lines of business and contracts are the three most common revenue traps. If you are comfortable with your company’s strength and stability as regards to revenue, it’s time to look at Read More

If your startup is looking for an angel investor, it makes sense to present your plan to flocks of angels, and assume that at least one will swoop down and scoop you up. Or does it? Actually numbers and locations are just the beginning. The challenge is to find the right angel for you, and for your Read More

If you have followed me for a while, you know how much I love Twitter. However, for the last year or so, I have been a lot more active on Instagram. It is a better promotional platform for my images. Plus, fellow photographers are more engaging there.

Unfortunately, I also feel like saying: “Hou Read More

The benefits of plain language are huge; the costs of complex writing are equally huge. This case study looks at how we can improve readability just by replacing a few common complex words with simpler alternatives. The results are impressive. Read More

You knew this would happen, right? And it's all because of a Tweet sent by a certain President. Learn how a meme just turned into a franchise business opportunity. #COVFEFE Read More

True business success and leadership starts with real personal values, extends to building a team, and finally to inspiring customers and your community. That’s a huge leap from an entrepreneurial idea, to a product, to making money. Is it any wonder that the majority of startups fail? My job as a Read More