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Marketing tactics are an important part of running your small businesses. They can boost short term sales just when you need it and they can help strengthen your customer relationships. As the list of available tactics grow it becomes more difficult choosing which ones to action. This can be made a little easier by asking yourself a few questions: Read More

The Internet is necessary for your sleuthing. A Sherlock Holmes hat, pipe and spyglass are optional...

In the age of the Internet, no need for wire-tapping, moles or Watergate-style break-ins. All you need is the will to study the competition Read More

Avatar means incarnation, appearance, or manifestation. What is your online Avatar? What constitutes an acceptable online image? Find out in this article Read More

I've seen this video scores of times but it never fails to send shivers up my spine.

The lessons are abundant: adversity, striving, being down, cooperation and success. These are principles which we in business can all strive for Read More

Hi, folks. Put this together as kind of a more in depth exploration of how you go about creating real community on BizSugar or any other social media site you might participate in whether large or small. Thankfully, there are many others among our regular users here at BizSugar who are equally adept at building community through social media so I thought it would be great if everyone could pitch in with some suggestions as I'm sure there are things that could be added here. Besides, getting others' input is what social media is all about, right? Thanks, in advance, for your contributions! You can comment here or on the blog post by following the link. Read More

I've posted a list from foxnews.com before. Now it's MY list of the worst vintage ads with commentary!

KGB spies drinking beer. Kids and cocaine. Kids and guns! Carpooling with Hitler. And more Read More

Spider eggs in Bubble Yum. A secret ingredient in Church's Fried Chicken to sterilize African-American males. Snapple owned by the Ku-Klux-Klan.

These are three rumors which almost destroyed major American companies. Lessons in rumors, PR and damage-control Read More

It's a mega-classic scene from when "Harry Met Sally"

Meg Ryan, in a state of ecstasy does a bit of testimonial and word-of-mouth recommendation for the restaurant where she and Billy Crystal are dining.

Your customers can do the same for you Read More

Advice on how to give staff appraisals so you and your staff get the best out of the process. Find out about the why they are important and the value of accurate feedback. Read More

Here are three tips for advancing the sale and establishing a solid next step. If any one of these is missing or if you soften one in any way, you’re increasing your chances of stalling the deal… so be strong with all three Read More